VIA MEDIA
75+
Closed property deals
Campaign-generated leads contributed to these deals.
Founder profile / portfolio
Magdy Bakr.
From Code to Growth.
From Execution to Leadership.
Growth & Performance Marketing Strategist Agency Founder
I combine paid media, conversion-focused websites, SEO, analytics, and business strategy to create measurable growth systems. My journey began in web development and evolved into performance marketing and agency leadership across Egypt and the UAE.
Download CV
About me
Building Growth From the Ground Up.
I started exploring programming and website development in 2016, learning by building and experimenting. That technical foundation led to professional front-end and web development roles, then to digital marketing, paid advertising, lead generation, and conversion-focused strategy.
Over time, my work shifted from delivering individual website and campaign tasks to connecting acquisition, landing pages, data, and team execution into end-to-end marketing systems. I later worked in the UAE real estate market and moved into agency leadership, overseeing growth strategy, operations, and client relationships.
Today, I approach growth through a combination of technology, creative thinking, measurement, and practical business execution.
My journey
A Career Built Through Curiosity, Execution, and Growth.
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2016
Independent Learning
Began learning programming and web development independently.
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Apr 2019 – Jan 2020
Vola Agency
Front-End Developer
Developed responsive interfaces and website features focused on usability and visual consistency.
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Jan 2020 – May 2020
Brands Cave
Web Developer (Remote)
Built and maintained responsive web pages, with attention to functionality, page speed, and UX.
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Dec 2020 – Jul 2023
Via Media
Digital Marketing Specialist
Managed social media planning, paid campaigns, creative and targeting optimization, and lead-generation initiatives. Also the founder of Via Media; the dates above are the supplied CV role period, not the company's founding dates.
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2023 – 2025
Infinity Hills Real Estate
Performance Marketing Specialist
Managed paid acquisition, landing pages, ad copy, campaign reporting, SEO, and property marketing in Dubai and Sharjah.
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Feb 2026 – Present
Grova Performance Marketing
CEO / Founder & Performance Marketing Lead
Lead growth strategy, client acquisition, performance delivery, agency operations, and client relationships.
Results — Infinity Hills
Real Numbers. Real Business Impact.
Selected performance and business outcomes associated with my marketing work for Infinity Hills Real Estate (2023–2025). These are not aggregate results across every company or an attribution claim that ads alone closed the deals.
AED 50M+
Property sales value
Value associated with those deals.
AED 2.5M+
Commission revenue
Commission revenue, distinct from property sales value.
AED 500K+
Portfolio ad spend
Reported advertising spend across the Infinity Hills portfolio scope.
25%
Lower cost per acquisition
Reduction during campaign optimization.
40%+
More lead volume
Increase within the first six months.
Featured case study
Infinity Hills Real Estate
Performance Marketing · Dubai & Sharjah · 2023–2025
The Challenge
Build a measurable digital marketing setup that attracts prospective property buyers and investors in Dubai and Sharjah.
My Role
Led paid campaigns, developed WordPress landing pages, wrote ad copy, and built reporting workflows with Google Sheets and Apps Script. Supported on-page SEO, keyword research, and property content optimization.
The Approach
Connected campaign planning, acquisition, landing page experience, reporting, and iterative optimization to improve lead-generation efficiency.
Optimization Outcomes
Reduced CPA by 25% and increased lead volume by more than 40% within the first six months. Reported a 50% increase in organic traffic over six months.
Business Outcomes
Campaign-generated leads contributed to 75+ closed deals, AED 50M+ in property sales value, and AED 2.5M+ in commission revenue. Reported portfolio advertising spend exceeded AED 500K.
SEO examples
Property Search Work, Documented.
Historical examples from the supplied portfolio; these screenshots are illustrative and do not represent current rankings.
Search examples in the supplied portfolio also include Binghatti.
Professional experience
The Teams, Brands, and Businesses Behind My Journey.
Feb 2026 – Present · Dubai, UAE
Grova Performance Marketing
CEO / Founder & Performance Marketing Lead
I lead agency strategy, business development, client acquisition, team operations, and client relationships. My focus includes performance campaigns, conversion-focused websites, lead-generation funnels, and CRM-driven growth systems.
Grova website ↗Supplied CV role period · Dec 2020 – Jul 2023
Via Media
Digital Marketing Specialist
Worked across social media accounts, content planning, Meta campaigns, performance analysis, targeting, creative testing, lead generation, and audience growth.
Additional context: Founder of Via Media; founding date not specified.
Via Media services ↗2023 – 2025 · Dubai, UAE
Infinity Hills Real Estate
Performance Marketing Specialist
Managed real estate performance marketing with a focus on qualified traffic, leads, conversion-friendly landing pages, ad content, analytics, and property SEO.
View featured case study ↗Jan 2020 – May 2020
Brands Cave
Web Developer (Remote)
Built and maintained responsive web pages, improving usability, functionality, and page performance while delivering updates within project timelines.
Apr 2019 – Jan 2020
Vola Agency
Front-End Developer
Developed responsive front-end interfaces and collaborated on ongoing website improvements, prioritizing usability, visual consistency, and reliable delivery.
What I do
Connecting Technology, Marketing, and Business Growth.
Performance Marketing
Google Ads (Search, Display, Performance Max, Remarketing), Meta Ads, campaign optimization, and paid acquisition.
Growth & Lead Generation
Acquisition strategy, funnels, audience planning, and conversion-focused marketing execution.
Web & Landing Pages
WordPress, responsive website development, landing page design, and UX optimization.
Measurement & Analytics
Google Analytics 4, Google Tag Manager, Looker Studio, reporting, and performance analysis.
SEO & Content
Keyword research, on-page SEO, property pages, ad copy, and landing page messaging.
Automation & Systems
Google Sheets, Apps Script, CRM-driven sales funnels, and reporting workflows.
Real Estate Marketing
Property lead generation and content for projects across Dubai and Sharjah.
Agency Leadership
Team coordination, client relationships, growth strategy, and delivery planning.
Education & learning
Continuous Learning, Practical Execution.
Education
Accounting
Damanhour University · 2014–2018
Training & certifications named in supplied CV
- Business Development ProfessionalBDI · Sep 2026
- Performance Marketing CourseEyouth · Jun 2023
- FWD Digital Marketing CertificateUdacity · Aug 2021
- Digital Marketing CertificateMaharat Google · Sep 2021
Credential names and dates are listed as supplied; no credential IDs or external verification are claimed.
Let's connect
Let's Build Something That Moves Business Forward.
I'm open to relevant collaborations, consulting discussions, strategic partnerships, and professional opportunities where performance, technology, and business growth intersect.